Virgin Business Media launch SMECAB With Custom Inflatable Product Replicas
Virgin Media – SME CAB
Virgin Media Business is the largest Business-Business Virgin brand and part of the Virgin Media Group, the UKs first provider of all four broadband, TV, Mobile Phone and Home phone services.
To further give small and medium sized firms a lift, Virgin Media business launched a “SMECAB” service to provide free taxi rides to entrepreneurs across London, Manchester, Birmingham and Sheffield all in one day.
The inside of the SME CABS are packed with technology and tools to help passengers polish their digital skills during the journey as well as a message from Sir Richard Branson and best practice case studies.
Brilliant idea, but how to get the product, the brand and the idea across?
Enter the Megaflatables team
We designed, branded and manufactured 15 x life size product replicas of a Virgin SME Taxi.
On site at each location at 5am, the Megaflatables team installed the taxis over 10 locations for the day.
At each site our team fully managed the installation from RISK, Insurance, Installation, Event Management, and pack down and removal.
Approximately 15,000 people stopped, witnessed, touched, took pictures and talked about the Taxis – “ a real success in, high impact advertising”