At Megaflatables, we’re known for thinking big, but some projects truly redefine scale. Our recent collaboration with PUMA did exactly that. To celebrate PUMA becoming the official Premier League match ball provider for the 2025 26 season, we worked together to deliver an unforgettable inflatable advertising activation that captured global attention and quite literally stopped London in its tracks.
The result was PUMA’s Biggest Goal activation on the River Thames. A bold, high impact statement designed to launch the new PUMA Orbita Ultimate match ball in a way that matched the significance of the moment. From the outset, this was never going to be a standard product replica. PUMA wanted something iconic, cinematic and unmistakably ambitious, and that is where our team came in.
Turning a Global Launch into a Live Landmark Moment
The brief was clear. Create a one of a kind spectacle that would cut through the noise of a crowded sports and brand landscape while celebrating a major milestone for PUMA and the Premier League. The idea of floating a giant football through central London and under Tower Bridge was as audacious as it was memorable.
We worked closely with PUMA from the earliest concept stages, helping to translate a bold creative vision into a technically sound and safely deliverable installation. Every decision needed to balance visual impact with precision engineering, particularly given the challenges of working on a tidal river in the heart of the capital.
Designing and Building an 11 Metre Giant Football
At the centre of the activation was an enormous replica of the new PUMA Orbita Ultimate match ball, measuring an incredible 11 metres in diameter. This was not just about size. Accuracy, finish and brand fidelity were essential, with every panel, colour and detail carefully matched to the official Premier League ball design.
Our manufacturing team engineered the sports inflatable using durable, high performance materials suited to both water and weather exposure. Structural integrity was critical, as the football needed to maintain its form and visual impact while being transported along the river and manoeuvred into position beneath Tower Bridge.
This was a true product replica at an extraordinary scale, designed to be instantly recognisable from every angle, whether viewed from the riverbanks, bridges or media helicopters above.
Navigating One of London’s Most Challenging Installations
Beyond the build itself, the logistics of this activation were just as complex. Our events and installation teams managed the entire process, from initial planning and risk assessments through to live execution on the Thames.
The inflatable football was securely mounted on a floating platform and transported eight miles along the river. Timing, tide conditions and coordination with river authorities were all critical factors. Every movement had to be carefully planned to ensure safety, precision and minimal disruption while still delivering maximum impact.
The defining moment came as the giant ball passed through Tower Bridge, symbolically scoring the Biggest Goal and delivering a visual moment that quickly travelled across news outlets and social platforms worldwide. It was one of those rare activations where engineering, creativity and storytelling aligned perfectly.
Global Attention and Brand Impact
The scale and originality of the stunt ensured immediate global coverage. From international press to social media, the activation resonated far beyond London, reinforcing PUMA’s bold approach to innovation and brand storytelling.
For us, this project demonstrated exactly what giant inflatables can achieve when they are integrated into a wider brand narrative. This was not just a visual spectacle, but a meaningful launch moment that celebrated PUMA’s new role within the Premier League and introduced the Orbita Ultimate match ball in a way that felt exciting, confident and unmistakably premium.
Why This Project Stands Out for Megaflatables
We absolutely loved working with PUMA on this activation. Projects like this highlight what we do best, combining creative collaboration, technical expertise and flawless execution to deliver installations that people remember.
From concept and design through to manufacturing, transport and live installation, our team handled every stage in house. That level of control allowed us to move quickly, solve challenges efficiently and ensure the final result exceeded expectations.
Floating an 11 metre football down the Thames and through one of London’s most iconic landmarks is not something you see every day, and that is exactly the point. This activation pushed boundaries, sparked conversation and proved once again that when brands want to make a statement, going big really does pay off.
Looking Ahead To Future Installations
As brands continue to look for bold, experiential ways to connect with audiences, custom inflatables and inflatable product replicas offer a powerful solution. They are impossible to ignore, highly shareable and uniquely adaptable to landmark locations and live events.
The PUMA Biggest Goal activation is a perfect example of how imagination, trust and collaboration can turn an ambitious idea into a globally recognised moment. We’re incredibly proud of what we achieved together and excited to keep delivering standout installations that make waves, sometimes quite literally.
If you’re looking to create a headline grabbing activation that brings your brand to life on an epic scale, we’re always ready to think big. Why not reach out today to discuss your very own inflatable installation with us? We look forward to hearing from you.
