At Megaflatables, we pride ourselves on bringing imagination to life – creating inflatable installations that don’t just catch the eye but leave a lasting impression. Our recent collaboration with Manchester United Women was a true showcase of that creativity. Installed in the heart of a bustling city centre, the striking red inflatable seat captured the attention of everyone passing by. It stood as a bold visual statement, a photo-worthy structure, and a fun way to connect fans directly with their team.
This wasn’t just another branded display. It was a carefully thought-out campaign that merged visual storytelling, fan participation, and social media engagement into one unforgettable experience.
A Seat with Purpose
While the giant red inflatable was instantly recognisable, it had a much deeper purpose than aesthetics alone. The seat formed the centrepiece of the #TakeASeat fan activation – a campaign designed to bring Manchester United Women supporters closer to the club. Fans were encouraged to stop, sit down, and take a photo in front of the huge inflatable before tagging @manutdwomen and using the hashtag #TakeASeat for a chance to win an exclusive prize: the opportunity to watch the team train at Carrington.
This campaign was built around inclusion and excitement. It created a space where fans could physically engage with the club’s brand and share their passion online. By combining real-world participation with social sharing, the inflatable became a bridge between the live event and digital fan communities. The result was a buzz that spread across social media – proving that inflatables can do more than decorate a space; they can start conversations and inspire action.
Why an Inflatable Was the Perfect Choice
Inflatables are one of the most powerful marketing tools available to brands today – and this project showed exactly why. They command attention instantly. Their sheer size and presence make them impossible to ignore, while their flexibility means they can be shaped and designed to fit any theme, message, or environment.
For Manchester United Women, a giant red inflatable seat made perfect sense. It mirrored the team’s bold identity and colour scheme, and it perfectly matched the campaign’s slogan, “Take a Seat.” But beyond the visual appeal, the inflatable offered a host of practical advantages too.
Unlike solid structures, inflatables are lightweight and easy to manage. They can be inflated and deflated quickly, making them perfect for temporary events or activations that move between locations. They also offer an eco-friendlier and more cost-effective solution, as they require fewer materials and less transportation effort than large-scale builds.
The installation of this inflatable seat was carried out with precision and care by the Megaflatables team. Every detail, from inflation to positioning and safety checks, was meticulously handled to ensure a flawless presentation and a secure experience for everyone visiting the activation.
Designed for Engagement
The heart of this campaign lay in its ability to spark interaction. The inflatable seat didn’t just attract attention – it invited people to get involved. Its towering structure and bright colour naturally drew people in, while the campaign’s messaging encouraged fans to take photos and share them online.
People of all ages stopped to take part. Some posed in front of it, some sat for photos with friends, and others shared their experience instantly across social media. It became a shared moment that united fans through excitement and pride in their team.
That’s the power of experiential marketing – and inflatables make it possible on a grand scale. They’re not static advertising tools; they’re conversation starters that give audiences a reason to engage with a brand on a personal level.
The Process: From Concept to Creation
Behind every Megaflatables project lies a blend of creativity and engineering excellence. For the Manchester United Women inflatable seat, the journey began with conceptual design. Working closely with the club’s marketing team, our in-house design team transformed the campaign vision into a 3D inflatable model that balanced aesthetic impact with structural practicality.
Next came production – handled with precision to ensure the inflatable met both creative and safety standards. Using high-quality materials and advanced manufacturing techniques, the Megaflatables team crafted a durable, weather-resistant inflatable designed to perform in a busy city environment.
Once complete, our skilled installation team ensured that every element was perfectly positioned and securely anchored. The result was an installation that not only looked impressive but could withstand high public interaction safely throughout the event.
Why Leading Brands Choose Megaflatables
Over the years, Megaflatables has built a reputation as one of the UK’s leading suppliers of large-scale promotional inflatables – trusted by global brands and major organisations alike. From music festivals and charity events to sports activations and corporate marketing campaigns, our inflatables are designed to make a statement.
Brands choose us not just for our technical ability but for our creativity and reliability. We understand how to make an idea work in reality – whether that means a giant inflatable product replica, a custom-designed stage piece, or a one-of-a-kind installation like the Manchester United Women seat.
Our team works with every client from concept through to installation, offering a fully managed service that includes design consultation, manufacturing, logistics, and on-site setup. With years of experience across hundreds of successful projects, we know how to deliver inflatables that are safe, durable, and unforgettable.
The Power of Experiential Marketing
The #TakeASeat campaign is a perfect demonstration of how brands can use inflatables to go beyond traditional marketing. It wasn’t just a piece of advertising – it was an experience that encouraged participation and connection.
In today’s world, consumers crave authenticity. They want to interact with brands, not just observe them. Inflatables provide the perfect platform for that – transforming public spaces into interactive environments that invite curiosity and engagement. When combined with social media sharing, they become powerful tools for organic brand exposure.
For Manchester United Women, the giant inflatable seat became more than a marketing piece – it was a symbol of community and fan pride. It brought supporters closer to the club and turned a simple idea into something fans could genuinely be part of.
Making Ideas Bigger with Megaflatables
From concept to creation, the Manchester United Women inflatable seat reflected what Megaflatables does best – turning creative ideas into large-scale reality. Whether it’s a global sports brand, a charity activation, or a corporate campaign, our inflatables deliver high-impact visuals that are built to engage audiences.
If your brand is ready to make a bold statement and create an unforgettable experience, our team can help make it happen.Contact Megaflatables today to discover how our bespoke inflatables can elevate your next campaign and bring your brand to life in a way that’s impossible to ignore.
