When Sage approached Megaflatables with an ambitious idea, to create a fully branded, cricket-inspired activation that would wow fans across The Hundred tournament, our team was ready to deliver something unforgettable. This was no ordinary brief. It was about creating a bold, high-energy experience that celebrated Sage’s partnership with cricket and captured the excitement of the game in a larger-than-life way.
At Megaflatables we offer a wide range of sports inflatables for events and activations, providing bespoke and branded options for fan engagement and promotional activities. The result of this particular activation? A show-stopping Sage Cricket Inflatable that travelled the country, engaging fans and creating moments of joy at every stop.
Turning a Big Idea into a Bigger Reality
The Sage team wanted a live activation that wasn’t just fun, it had to be meaningful, memorable, and perfectly on-brand. Their goal was to create an experience that reflected their sponsorship of The Hundred, aligned with their messaging around focus and insight, and resonated with fans of all ages. They needed something portable, durable, and completely unmissable.
That’s where our experts came in. From the very first sketches, our in-house design and production teams worked hand-in-hand with the client to design a Sage Cricket Inflatable setup that combined immersive gameplay, visual impact, and flawless event management.
Designing the Ultimate Fan Experience
We started with design, visualising every detail, from the structure and layout to how Sage’s branding would be integrated across every inflatable surface. The aim was to build an Interactive Cricket Inflatable that fans could see, touch, and play with, an experience that literally brought the game to life.
Our team created a giant inflatable cricket arena complete with target zones, soft-play cricket stumps, and themed props to enhance the fun. The object of the game was to strike the ball into the target zones, making the ball the main target and goal for participants. To top it off, we designed an eye-catching inflatable bat-and-ball set piece that mounted onto Sage’s branded ice cream van, ensuring maximum visibility across every venue.
Every inflatable element was crafted using premium-grade materials and printed directly with Sage’s iconic brand colours and logos, ensuring consistency and durability across the entire activation.
Building, Branding, and Bringing It to Life
We handled every step of the process, from concept design and manufacturing to live event delivery. At the start of each event, our on-site event team ensured a smooth and professional setup, managing installation, operation, and de-rigging so everything ran safely and efficiently.
Safety was a top priority, as always. The setup included blowers, tethers, and crowd barriers, along with full compliance checks for health and safety regulations. Our inflatables are built to last and designed to be easily transported between events, and this project was no exception.
What made this activation truly stand out was its portability and reusability. The entire Interactive Cricket Inflatable could be packed down and redeployed across multiple venues, offering Sage maximum return on their investment and ensuring fans could enjoy the same experience wherever The Hundred tour went next.
Engaging Audiences at Every Turn
The Sage activation was a perfect example of how branded inflatables can transform fan engagement at live events. From families with young children to cricket enthusiasts, everyone got involved, testing their batting skills, snapping photos, and sharing their experiences online. The interactive cricket inflatable is guaranteed to prove very addictive, encouraging repeated play and engagement among participants.
The inflatable cricket setup wasn’t just interactive, it was strategic. Every element reinforced Sage’s messaging and visual identity, keeping their brand front and centre throughout the tournament. The bold green colours, giant inflatable props, and high-energy gameplay all worked together to create a cohesive and unforgettable live experience.
Why the Sage Cricket Inflatables Worked So Well
This project captured everything that makes inflatables such powerful marketing tools. The Interactive Cricket Inflatable was:
- Engaging: Encouraging hands-on participation and fun for all ages
- Branded: With every inflatable surface designed around Sage’s identity
- Unmissable: Eye-catching and perfectly themed for a major sporting event
- Portable: Easy to move between venues with fast setup times
- Reusable: Built to last, making it ideal for future campaigns and events
Each day of the activation was met with enthusiasm and positive feedback from attendees, highlighting the event’s success and the enjoyment experienced by all.
Every aspect of the design and build contributed to Sage’s goal of creating an activation that was both fun and reflective of their core values, focus, precision, and innovation.
The Power of Inflatable Brand Activations
At Megaflatables, we specialise in helping brands like Sage make an impact with experiential marketing. Whether it’s a Sage Cricket Inflatable or a custom-built sports activation, our inflatables are designed to deliver engagement, visibility, and excitement.
What made this project particularly special was how it united sport, technology, and creativity into one seamless experience. The inflatable arena didn’t just draw attention, it inspired interaction, competition, and laughter, connecting fans to Sage in a way that static displays simply couldn’t achieve. Sports inflatables are also perfect for community events, helping to bring people together through sport.
Bringing Brands to Life, One Inflatable at a Time
The success of this collaboration with Sage highlights exactly what we do best, transforming big ideas into bold realities. From initial concept and design to on-site execution, our team ensured the Interactive Cricket Inflatable was safe, durable, and visually stunning.
Projects like this show how inflatables can go beyond decoration to become immersive experiences that people remember long after the event ends. For Sage, this activation wasn’t just another sponsorship, it was a way to bring their brand message to life and engage cricket fans across the UK.
If you’re inspired by Sage’s journey and wondering how an inflatable installation could elevate your next campaign, explore our branded inflatables and event inflatables today. From sports-themed games to giant custom inflatables, Megaflatables can help turn your next event into something truly extraordinary. Book your own interactive cricket inflatable for your next event with ease.
Ready to create your own interactive brand experience?
Contact us at Megaflatables today to discuss your vision and see how we can bring it to life, just like we did with the unforgettable Interactive Cricket Inflatable for Sage.
