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Working with E.L.F Cosmetics on creating the Jelly pop up inflatable building at Covent Garden

A jelly pop-up inflatable building for E.L.F. Cosmetics at Covent Garden.

Client

E.L.F. Cosmetics

Project Overview

Megaflatables created a jelly pop-up inflatable building for E.L.F. Cosmetics at Covent Garden. The vibrant inflatable structure turned the activation into an immersive, head-turning experience.

EYE-CATCHING DESIGNS

The Brief

E.L.F. Cosmetics needed an immersive, head-turning activation at Covent Garden. The brief was a jelly-themed pop-up inflatable building that created a vibrant, experiential branded space for visitors.

CAPTIVATING LARGE INFLATABLES

Our Role

Megaflatables provided a complete, turnkey service across every stage of the project.

Design

We designed a jelly-themed pop-up inflatable building for E.L.F. Cosmetics, ensuring a vibrant, immersive result at Covent Garden.

Creation & Production

Using high-quality materials and advanced fabrication, we produced a jelly-themed pop-up inflatable building with crisp detail and accurate E.L.F. colour reproduction.

Event Management

Our team managed the full project lifecycle, coordinating design, production and installation to ensure everything ran smoothly for E.L.F. Cosmetics at Covent Garden.

Installation

We delivered and installed the jelly pop-up building on-site, creating a safe and impactful immersive space for E.L.F. Cosmetics at Covent Garden.

OUR REVIEWS

What Our Customers Say

Steve Goodger
1 day ago
Thank you Owen Spense. Your recommendation really worked. Our event went very well and the inflatables really helped catch customers attention. I'll certainly use Megaflatables again
Hannah
3 days ago
Highly recommend Mega Inflatables! We worked with Owen to create a bespoke BrewDog x West Ham United inflatable for our limited edition beer launch event. Owen was very helpful and was very accommodating with our requests. The finished product was of high quality and the perfect photo opportunity for our event.
★★★★★ Excellent service from start to finish! We recently worked with Megaflatables on our bespoke inflatable beach balls and couldn’t be happier with the results. A special mention to Owen Spence, who was fantastic throughout the entire process. His communication, professionalism and attention to detail were excellent, making the whole experience seamless. The turnaround time was incredibly quick, with our order completed and delivered well ahead of the original estimated timescale. The quality of the inflatables is outstanding, with excellent materials and a fantastic finish. Once inflated, they maintained their shape and firmness throughout our entire eight-week event without any issues, which is a real testament to the quality and durability of the product. We’re absolutely delighted with both the product and the service received and would highly recommend Megaflatables to anyone considering working with them. A fantastic company delivering quality products and exceptional customer service!
Nicholas Rogers
4 days ago
Really great company and easy to work with. Owen is very helpful and knowledgable, well made products and quick to organise, would definitley hire again!
CAPTIVATING LARGE INFLATABLES

The Result

The installation transformed Covent Garden into a bold, immersive space. The jelly pop-up inflatable building brought energy and movement into the E.L.F. activation, but more importantly, it had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:

01.

A Social Media Magnet

The installation picked up strong organic traction on social media

02.

Photo and Video Ready

Visitors were keen to share photos and videos

03.

The Perfect Backdrop

The pop-up became an easy, natural backdrop for content

04.

Reach Beyond the Day

The reach of the installation went far beyond the pop-up itself

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