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Client

Beavertown Brewery 

Project Overview

Megaflatables partnered with Beavertown Brewery to create a bespoke inflatable installation for Wing Fest UK.

The centrepiece of the activation was a custom 3-metre inflatable hot air balloon, designed to sit above and form the roof of the festival DJ booth. Using Beavertown’s instantly recognisable artwork and vibrant colour palette, the inflatable structure became a standout visual feature within the busy live event environment.

Created for maximum visibility, audience interaction, and social media engagement, the installation combined immersive branding with lightweight scenic design to deliver high-impact experiential marketing.

The Brief

Beavertown required a bold festival installation that would:

  • Create a strong branded focal point within the event space
  • Enhance the atmosphere around the DJ booth activation
  • Reflect the brewery’s distinctive visual identity
  • Deliver high visibility across the festival grounds
  • Be lightweight, fast to install, and suitable for live event environments

The inflatable needed to function as both a scenic feature and a practical branded structure that could withstand the demands of a busy outdoor festival.

Our Role

Megaflatables designed, manufactured, and delivered a fully bespoke inflatable solution tailored to the activation requirements.

The project included:

  • A custom-built 3-metre inflatable hot air balloon
  • Bespoke printed graphics using Beavertown artwork
  • Large-format branded scenic elements
  • Inflatable rooftop structure for the DJ booth
  • Lightweight construction for rapid installation and transport
  • Durable materials suitable for festival and live event use

The inflatable installation was engineered to maximise visual impact while remaining practical for event crews to install and manage on-site.

 The Result

The activation successfully transformed the DJ booth into a high-impact branded destination at Wing Fest UK.

The inflatable hot air balloon delivered:

  • Increased footfall and audience engagement
  • Strong social media visibility and photo opportunities
  • A memorable experiential branding installation
  • Large-scale brand presence without heavy infrastructure
  • A visually striking landmark visible across the venue

This project demonstrates how bespoke festival inflatables can elevate live event activations, creating immersive branded environments that capture attention and encourage audience interaction.

Looking for Custom Inflatables?

Looking to create a standout festival activation or bespoke inflatable installation? Megaflatables designs and manufactures custom inflatables for brands, events, and experiential campaigns across the UK.

Whether you need a branded inflatable replica, festival feature, inflatable arch, or large-scale promotional installation, our team can help bring your concept to life.

Get in touch to discuss your next project and discover how custom inflatables can transform your event space into an unforgettable brand experience.