Client
Project Overview
For Wing Fest UK, Megaflatables designed and built a bespoke inflatable hot air balloon that doubled as a DJ booth for Beavertown Brewery. The high-impact activation turned a functional space into an immersive, experiential centrepiece for the festival.
Beavertown Brewery required a bold festival installation for Wing Fest UK that would create a strong branded focal point within the event space, enhance the atmosphere around the DJ booth activation, reflect the brewery’s distinctive visual identity and deliver high visibility across the festival grounds. The inflatable needed to be lightweight, fast to install and suitable for live event environments, functioning as both a scenic feature and a practical branded structure able to withstand a busy outdoor festival.
Megaflatables provided a complete, turnkey service across every stage of the project.
We shaped Beavertown’s artwork and colour palette into a bespoke 3-metre inflatable hot air balloon, ensuring a bold, on-brand focal point above the DJ booth.
Using high-quality materials and bespoke printing, we produced a custom 3-metre inflatable hot air balloon with crisp Beavertown artwork and accurate colour reproduction.
The installation transformed the DJ booth at Wing Fest UK into a bold, immersive space. The inflatable hot air balloon brought energy and movement into the festival, but more importantly, it had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
The festival space became an easy, natural backdrop for content
The reach of the installation went far beyond the festival itself
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