Client

Beavertown Brewery 

Project Overview

Megaflatables partnered with Beavertown Brewery to create a bespoke inflatable installation for Wing Fest UK.

The centrepiece of the activation was a custom 3-metre inflatable hot air balloon, designed to sit above and form the roof of the festival DJ booth. Using Beavertown’s instantly recognisable artwork and vibrant colour palette, the inflatable structure became a standout visual feature within the busy live event environment.

Created for maximum visibility, audience interaction, and social media engagement, the installation combined immersive branding with lightweight scenic design to deliver high-impact experiential marketing.

The Brief

Beavertown required a bold festival installation that would:

• Create a strong branded focal point within the event space
• Enhance the atmosphere around the DJ booth activation
• Reflect the brewery’s distinctive visual identity
• Deliver high visibility across the festival grounds
• Be lightweight, fast to install, and suitable for live event environments

The inflatable needed to function as both a scenic feature and a practical branded structure that could withstand the demands of a busy outdoor festival.