Client
Project Overview
Megaflatables created a jelly pop-up inflatable building for E.L.F. Cosmetics at Covent Garden. The vibrant inflatable structure turned the activation into an immersive, head-turning experience.
E.L.F. Cosmetics needed an immersive, head-turning activation at Covent Garden. The brief was a jelly-themed pop-up inflatable building that created a vibrant, experiential branded space for visitors.
Megaflatables provided a complete, turnkey service across every stage of the project.
We designed a jelly-themed pop-up inflatable building for E.L.F. Cosmetics, ensuring a vibrant, immersive result at Covent Garden.
Using high-quality materials and advanced fabrication, we produced a jelly-themed pop-up inflatable building with crisp detail and accurate E.L.F. colour reproduction.
Our team managed the full project lifecycle, coordinating design, production and installation to ensure everything ran smoothly for E.L.F. Cosmetics at Covent Garden.
We delivered and installed the jelly pop-up building on-site, creating a safe and impactful immersive space for E.L.F. Cosmetics at Covent Garden.
The installation transformed Covent Garden into a bold, immersive space. The jelly pop-up inflatable building brought energy and movement into the E.L.F. activation, but more importantly, it had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
The pop-up became an easy, natural backdrop for content
The reach of the installation went far beyond the pop-up itself
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