Client
Project Overview
Megaflatables created 15 life-size inflatable taxi replicas for Virgin Media Business. The branded replicas helped the SMECAB campaign stand out across multiple UK city locations.
Virgin Media Business needed a high-impact way to promote its SMECAB service and communicate the campaign across London, Manchester, Birmingham and Sheffield. The concept called for branded, life-size inflatable taxi replicas that could be installed, managed and removed efficiently across a multi-location activation.
Megaflatables provided a complete, turnkey service across every stage of the project.
We recreated the branded SME taxi as a life-size inflatable product replica with clear Virgin Media Business branding.
We manufactured 15 full-size inflatable taxi replicas for coordinated deployment across the campaign.
Our team managed the full project lifecycle, coordinating design, production and delivery to ensure everything ran smoothly for Virgin Media Business.
We delivered the life-size inflatable taxis on-site, creating a safe and impactful display for the Virgin Media Business activation.
The installation transformed the Virgin Media Business activation into a bold, immersive space. The life-size inflatable taxis brought energy and personality into the space, but more importantly, they had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The life-size taxis gave the SME campaign immediate street-level visibility.
The replicas encouraged interaction and photography at each location.
Consistent branding tied the installations directly to Virgin Media Business.
Fifteen replicas enabled a coordinated multi-city activation in a single day.
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