Client
Project Overview
Megaflatables created a giant inflatable replica to help Percy Pig celebrate his 30th birthday for M&S. The oversized character made a playful appearance for the milestone.
M&S needed a playful way to celebrate Percy Pig’s 30th birthday. The brief was a giant inflatable Percy Pig replica that could make a standout appearance for the milestone celebration.
Megaflatables provided a complete, turnkey service across every stage of the project.
We recreated Percy Pig as a giant inflatable replica for M&S, ensuring a playful, accurate result for his 30th birthday.
Using high-quality materials and advanced printing, we produced a giant inflatable Percy Pig replica with crisp detail and accurate M&S colour reproduction.
Our team managed the full project lifecycle, coordinating design, production and delivery to ensure everything ran smoothly for the Percy Pig 30th celebration.
We delivered and installed the giant inflatable Percy Pig on-site, creating a safe and impactful display for the 30th birthday celebration.
The installation transformed the Percy Pig 30th celebration into a bold, immersive space. The giant inflatable Percy Pig brought energy and movement into the event, but more importantly, it had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
The celebration became an easy, natural backdrop for content
The reach of the installation went far beyond the celebration itself
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