Client
Project Overview
Megaflatables worked alongside Bearded Kitten on another unforgettable brand activation, creating a collection of five-metre inflatable butt sculptures for the NYX Professional Makeup Body Booty Beach pop-up on London’s South Bank.
Packed with colour, personality and visual impact, the larger-than-life inflatables transformed the space into a bold and highly shareable branded experience, supporting NYX Professional Makeup’s message of “body for every body.”
Working alongside Bearded Kitten, Megaflatables was tasked with bringing the creative concept for NYX Professional Makeup’s Body Booty Beach activation to life through a series of statement inflatable sculptures.
The brief called for bold, five-metre inflatable butt sculptures that would immediately capture attention, reflect the colourful personality of the NYX brand and create an unmissable centrepiece for the South Bank pop-up.
The inflatables also needed to work effectively within a busy public event environment while providing memorable and highly shareable moments for visitors.
The activation featured a collection of bespoke five-metre inflatable butt sculptures, manufactured specifically for the NYX Professional Makeup Body Booty Beach pop-up.
Each larger-than-life inflatable was designed to deliver maximum visual impact while contributing to the colourful, playful atmosphere of the activation.
Our in-house design and production teams transformed the concept into a fully bespoke inflatable, manufactured using high-quality materials and finished with detailed printed artwork.
Before leaving our warehouse, the inflatable was fully inflated, inspected and thoroughly tested to ensure it met our high standards and was ready for a seamless installation at the event.
Our experienced event management team delivered, installed and securely inflated the structure on-site, remaining throughout the premiere to monitor the inflatable and ensure it performed flawlessly for the duration of the event. Once the event concluded, our team efficiently deflated, packed away and removed the inflatable, providing Bearded Kitten with a hassle-free, turnkey solution from start to finish.
The finished inflatables transformed the Body Booty Beach pop-up into a bold, colourful and instantly recognisable NYX Professional Makeup experience.
At five metres tall, the larger-than-life sculptures provided immediate visual impact and helped the activation stand out in the busy South Bank environment.
The playful scale, vibrant appearance and distinctive concept gave visitors an attention-grabbing backdrop for photos and social content, extending the experience beyond the physical pop-up.
The bespoke inflatables helped translate the campaign’s personality and “body for every body” message into a memorable three-dimensional experience.
The project demonstrates how bespoke inflatable sculptures can transform ambitious creative concepts into standout physical installations for pop-ups, experiential campaigns and branded events.
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