Client
Project Overview
Megaflatables created helium-filled inflatable product replicas for the Squid Game season 2 advertising campaign. The giant replicas built buzz and visibility around the show’s Netflix release.
To advertise the Netflix release of Squid Game season 2, the brief was to create helium-filled inflatable product replicas that built buzz and visibility, giving the campaign bold, large-scale physical presence across key locations.
Megaflatables provided a complete, turnkey service across every stage of the project.
We designed helium-filled inflatable product replicas for the Squid Game season 2 campaign, ensuring bold, accurate detail to build buzz.
Using high-quality materials and advanced printing, we produced helium-filled inflatable product replicas with crisp detail and accurate colour reproduction.
Our team managed the full project lifecycle, coordinating design, production and delivery to ensure everything ran smoothly for the Squid Game season 2 campaign.
We delivered and installed the inflatable product replicas on-site, creating safe and impactful displays for the Squid Game season 2 campaign.
The installation transformed the Squid Game season 2 campaign into a bold, immersive space. The inflatable product replicas brought energy and movement into each location, but more importantly, they had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
Each location became an easy, natural backdrop for content
The reach of the installation went far beyond each location itself
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