Client
Project Overview
Megaflatables delivered a giant custom inflatable for e.l.f. Cosmetics at the Hackney Half Marathon. The standout piece boosted brand visibility and gave runners and spectators a memorable, photo-friendly moment.
e.l.f. Cosmetics needed a giant 6 metre helium inflatable replica of its skincare product to anchor a brand activation at the Hackney Half Marathon. The brief was to create a bold, highly visible brand moment that boosted awareness among runners and spectators and gave the activation a memorable, photo-friendly centrepiece that would drive organic social sharing.
Megaflatables provided a complete, turnkey service across every stage of the project.
We shaped e.l.f.’s product into a giant 6 metre helium inflatable replica, ensuring a bold, accurate and instantly recognisable brand centrepiece.
Using high-quality materials and advanced printing, we produced a giant 6 metre helium inflatable product replica with crisp detail and accurate colour reproduction.
Our team managed the full project lifecycle, coordinating logistics and timelines to ensure everything ran smoothly at the Hackney Half.
We delivered and installed the giant inflatable replica on-site, creating a safe and impactful feature at the Hackney Half.
The installation transformed the Hackney Half activation into a bold, immersive space. The giant inflatable replica brought energy and movement into the event, but more importantly, it had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
The race-day activation became an easy, natural backdrop for content
The reach of the installation went far beyond the activation itself
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