Client
Project Overview
For Maybelline’s Teddy Tint pop-up in Greece, Megaflatables produced an oversized inflatable product replica. The giant replica drew attention, drove engagement and encouraged social sharing at the activation.
For Maybelline’s Teddy Tint pop-up activation in Greece, the client needed a bold visual moment that would instantly attract attention, stop foot traffic and bring the product to life in a way that felt playful, premium and unforgettable. The brief was a 3-metre-tall inflatable product replica in the form of a giant pink bear, with colour, proportions and finish matched precisely to the Teddy Lip Tint branding, and built to be safe, durable and quick to install in a fast-paced pop-up environment.
Megaflatables provided a complete, turnkey service across every stage of the project.
We adapted Maybelline’s Teddy Tint branding into a 3-metre inflatable pink bear, ensuring precise colour, proportion and finish that matched the product.
Using high-quality materials and advanced printing, we produced a 3-metre inflatable pink bear with crisp detail and accurate Teddy Tint colour reproduction.
The installation transformed the Teddy Tint pop-up in Greece into a bold, immersive space. The giant inflatable pink bear brought energy and movement into the activation, but more importantly, it had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
The pop-up became an easy, natural backdrop for content
The reach of the installation went far beyond the pop-up itself
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