Client
Project Overview
Megaflatables worked with 1901 Agency to create a bespoke Angel Delight inflatable dome for an experiential marketing activation at Westfield Stratford City.
With its vibrant pink finish, transparent panels and prominent branding, the jelly-inspired structure formed a playful centrepiece that turned the Angel Delight brand into a physical space for shoppers to discover.
The brief was to translate 1901 Agency’s creative concept into a large-scale inflatable that captured Angel Delight’s personality and complemented the wider pop-up experience.
In a busy retail environment, the dome needed to stand out, encourage shoppers to pause and create a recognisable, inviting setting for interaction, photography and social content.
Working closely with 1901 Agency, Megaflatables developed and manufactured the bespoke inflatable dome, combining its jelly-inspired form with pink transparent sections and Angel Delight branding.
Our team added each individual bubble to replicate the look of boba pearls, connecting the structure to the Bubble Delight theme. The transparent finish offered a glimpse inside, while the entrance drew visitors into the activation space.
We translated 1901 Agency’s concept into a practical large-scale inflatable structure that retained the campaign’s playful visual identity.
The custom dome combined a jelly-inspired shape, vibrant pink material, transparent panels and prominent Angel Delight branding.
Individual bubble details replicated the look of boba pearls and linked the structure directly to Angel Delight’s Bubble Delight theme.
The transparent finish and accessible entrance helped define the pop-up, inviting shoppers to look inside and engage with the experience.
The completed Angel Delight inflatable dome brought colour, scale and personality to the Westfield Stratford City pop-up, creating a distinctive focal point for the wider brand experience.
It demonstrated how bespoke inflatables can support experiential marketing by giving audiences a memorable physical space in which to encounter a brand, interact with a campaign and capture shareable content.
The bright pink dome created a highly visible presence within the busy Westfield Stratford City environment.
The structure took Angel Delight beyond its packaging and turned the campaign into a space visitors could explore.
Its transparent panels, branding and playful details created a distinctive setting for photography and social content.
The activation encouraged shoppers to pause, discover the brand and engage with the pop-up experience.
Client e.l.f Skin Project Overview Megaflatables partnered with e.l.f. Cosmetics to create a giant 6 metre helium inflatable replica of...
Client Beavertown Brewery Project Overview Megaflatables partnered with Beavertown Brewery to create a bespoke inflatable installation for Wing Fest UK....
Behind the Scenes of the BRITs 2026 Inflatable Installation Client The BRIT Awards Project Overview Delivering Large-Scale Inflatable Chrome Installations...
