Client
Project Overview
Megaflatables supplied inflatables for LEGO’s new London store opening. The playful installations helped turn the launch into a celebratory, family-friendly spectacle.
LEGO needed a celebratory feature for its new London store opening. The brief was to create playful inflatables that turned the launch into a family-friendly spectacle and drew attention to the new flagship store.
Megaflatables provided a complete, turnkey service across every stage of the project.
We designed playful inflatables for LEGO’s new London store opening, ensuring a colourful, family-friendly result that drew attention to the launch.
Using high-quality materials and advanced printing, we produced playful inflatables with crisp detail and accurate LEGO colour reproduction.
Our team managed the full project lifecycle, coordinating design, production and installation to ensure everything ran smoothly at the LEGO store opening.
We delivered and installed the inflatables on-site, creating a safe and impactful display at the LEGO store opening.
The installation transformed the LEGO store opening into a bold, immersive space. The inflatables brought energy and movement into the launch, but more importantly, they had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
The store opening became an easy, natural backdrop for content
The reach of the installation went far beyond the store opening itself
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