Client
Project Overview
Megaflatables created a giant inflatable replica of the Mooch Milkshakes can for Mooch Milkshakes. The oversized product replica gave the new milkshake brand a distinctive visual landmark for festivals and summer concerts.
Mooch Milkshakes needed an eye-catching branded feature that would draw festival visitors towards its trading stand and showcase the unusual canned milkshake packaging. The inflatable needed to reproduce the Mooch can accurately, be quick to produce and make the product instantly recognisable from a distance.
Megaflatables provided a complete, turnkey service across every stage of the project.
Our design team developed multiple concepts, including the brand mascot and a giant replica of the Mooch can, before the final direction was selected.
We manufactured the selected giant can design with accurate colours, graphics and proportions to mirror the real product.
Our team managed the full project lifecycle, coordinating design, production and delivery to ensure everything ran smoothly for Mooch Milkshakes.
We delivered the giant inflatable drink can on-site, creating a safe and impactful display for the Mooch Milkshakes activation.
The installation transformed the Mooch Milkshakes activation into a bold, immersive space. The giant inflatable drink can brought energy and personality into the space, but more importantly, they had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The giant replica gave the new brand immediate visibility in busy event environments.
The unusual oversized can helped draw concert and festival visitors towards the stand.
The finished inflatable accurately recreated Mooch’s distinctive packaging.
The portable design could be reused across the brand’s summer event programme.
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