Client
Project Overview
Megaflatables created a series of seasonal inflatable flower displays for Mollys Florist for Mollys Florist. The bold roadside displays helped the florist attract attention around key seasonal campaigns.
Mollys Florist needed a large-format promotional display for Valentine’s Day that would stop passing traffic and clearly communicate the florist’s seasonal offer. The successful Valentine’s concept was then adapted for Mother’s Day, Easter and Christmas so the business could reuse the approach throughout the year.
Megaflatables provided a complete, turnkey service across every stage of the project.
We developed the ‘Say it with flowers’ concept, incorporating roses in a vase to make the florist offer immediately recognisable.
We manufactured the seasonal inflatable displays for repeated promotional use.
Our team managed the full project lifecycle, coordinating design, production and delivery to ensure everything ran smoothly for Mollys Florist.
We delivered the seasonal inflatable flower displays on-site, creating a safe and impactful display for the Mollys Florist activation.
The installation transformed the Mollys Florist activation into a bold, immersive space. The seasonal inflatable flower displays brought energy and personality into the space, but more importantly, they had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The displays were designed to stop traffic and attract attention immediately.
The seasonal concepts clearly communicated the florist’s offer from the roadside.
The Valentine’s campaign performed strongly enough to lead to further seasonal commissions.
The client built a reusable collection covering Valentine’s, Mother’s Day, Easter and Christmas.
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