Client
Project Overview
Megaflatables worked with Alton Towers to build a giant inflatable eye teasing the reborn Nemesis rollercoaster. The dramatic, mysterious installation helped generate buzz around the relaunch announcement.
Alton Towers needed to build intrigue around the relaunch of its reborn Nemesis rollercoaster. The brief was a dramatic, mysterious giant inflatable eye to tease the announcement and generate buzz ahead of the reveal.
Megaflatables provided a complete, turnkey service across every stage of the project.
We designed a giant inflatable eye for Alton Towers, ensuring a dramatic, mysterious result that teased the Nemesis Reborn reveal.
Using high-quality materials and advanced fabrication, we produced a giant inflatable eye with crisp detail and a dramatic, lifelike finish.
Our team managed the full project lifecycle, coordinating design, production and installation to ensure everything ran smoothly for Alton Towers.
We delivered and installed the giant inflatable eye on-site, creating a safe and impactful display for Alton Towers.
The installation transformed the Alton Towers teaser into a bold, immersive space. The giant inflatable eye brought energy and intrigue into the reveal, but more importantly, it had that instant “wow” factor. Inflatables just work for this, they’re big, unexpected, and hard to ignore. People notice them straight away, and more importantly, they remember them. They also photograph really well. The scale, colour, and soft forms make them perfect for social content, so people naturally stop, take photos, and share them without being asked. It turns the space into something more than just a display, it becomes part of the experience. As a result:
The installation picked up strong organic traction on social media
Visitors were keen to share photos and videos
The teaser became an easy, natural backdrop for content
The reach of the installation went far beyond the teaser itself
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