Client
Project Overview
When it comes to standing out at busy festivals and live events, brands need more than a traditional exhibition stand—they need an experience. That’s exactly what skincare giant CeraVe achieved through a series of bespoke inflatable product replicas and a wearable inflatable costume, designed and manufactured by Megaflatables for Pulse Partnerships.
Created for multiple festival activations, these oversized inflatables transformed CeraVe’s event spaces into instantly recognisable destinations, attracting visitors, encouraging social sharing and reinforcing the brand’s presence throughout the events.
Pulse Partnerships approached Megaflatables looking for a collection of high-impact inflatable marketing assets that would help CeraVe stand out across its festival campaign.
The brief included:
The goal was simple: create memorable experiential marketing assets that would increase visibility, encourage interaction and make the CeraVe activation impossible to miss.
Working closely with Pulse Partnerships, our in-house design and manufacturing teams brought the concept to life from start to finish.
Our in-house design team created bespoke inflatable product replicas that accurately reflected CeraVe’s iconic packaging, ensuring every detail, colour and proportion matched the brand.
Our production team manufactured a range of custom inflatable product replicas alongside wearable inflatable costumes, built to a premium standard using durable materials suitable for repeated festival activations.
Before leaving our warehouse, every inflatable underwent comprehensive inflation, inspection and quality testing to ensure it met our high standards and was ready for use at busy live events.
Designed with experiential marketing in mind, each inflatable was lightweight, easy to transport and quick to install, allowing the CeraVe activation to be used across multiple festivals while delivering maximum visual impact.
The finished collection of inflatable replicas became a standout feature of CeraVe’s festival activations, helping the brand create an engaging and highly shareable experience.
The giant inflatable product replicas could be seen from across the festival, helping visitors quickly locate the CeraVe activation while reinforcing brand recognition.
The inflatable costume encouraged conversations, photo opportunities and social media content, creating memorable interactions between the brand and festival-goers.
Designed for durability and repeated use, the inflatable replicas were easily transported and reused across multiple festivals, providing long-term value for the campaign.
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