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Adidas Case Study

Megaflatables Create 6 Metre Helium-Filled Cartoon Characters of Mo Salah & Vivianne Miedema for Adidas.

Being immortalised in inflatable form is an honour for anyone, so when Megaflatables  were asked to help create giant inflatable heads of two famous football stars, they couldn’t wait to get started. Egypt and Liverpool legend Mohamed Salah and Dutch international and Arsenal WFC forward Vivianne Miedema both had their likenesses in Megaflatables  capable hands, so they knew they had to be at the top of their game to create 6 metre high versions of both players – well, just the heads.

However, this wasn’t a photo-realistic assignment and instead needed to be cartoon versions of both players. The eagle-eyed among you will notice a familiar character design based on a recent animated short film that both players appeared in. Yes, the one and only Rick and Morty featured both Mo and Vivianne in cartoon form as part of an Adidas x Rick and Morty campaign, celebrating the launch of Adidas X Speedportal boots. The likeness is uncanny, and the team at Megaflatables  certainly enjoyed designing and creating them.

Inflatable character heads

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