e.l.f Skin
Megaflatables partnered with e.l.f. Cosmetics to create a giant 6 metre helium inflatable replica of its Suntouchable Invisi-Stick SPF 50 sunscreen for the Hackney Half Marathon. The objective was to increase visibility, attract visitors to the activation space, and create a memorable brand experience within the busy event village.
Megaflatables designed, manufactured, and delivered the bespoke helium inflatable, ensuring the product replica was instantly recognisable and highly visible from across the event site. In addition, we fully event-managed the inflatable from installation through to derig, overseeing all technical, safety, and operational aspects on-site. This end-to-end management meant our client had nothing to worry about and could focus entirely on delivering a successful event experience.
The oversized inflatable sunscreen stick acted as a striking landmark above the e.l.f. brand pop-up, helping visitors instantly locate the activation within a busy event environment. Designed as a highly detailed inflatable product replica, it reinforced product recognition while delivering standout experiential marketing value. Its impressive scale and bold visual presence naturally drew crowds, encouraging interaction, photography, and social media sharing throughout the event, amplifying the activation’s reach beyond the physical space.
The giant inflatable product replica became a central focal point of the brand pop-up, enabling e.l.f. to cut through the noise among thousands of runners and spectators. As a powerful experiential marketing tool, it drove high levels of social media engagement, with attendees sharing photos and videos across platforms. By transforming a hero product into a larger-than-life inflatable display, Megaflatables helped their clients create a memorable brand pop-up experience that significantly boosted visibility, audience engagement, and overall brand recognition both on-site and online.
Looking to make your next activation impossible to miss? Megaflatables creates bespoke inflatable solutions that help brands stand out at events, exhibitions and experiential campaigns.
